Animated videos have gained widespread popularity in the business world, as consumers today expect more than just ordinary ads in their social media feeds and news feeds. To truly stand out, companies must offer something fresh and innovative that not only promotes their brand but also shows that they care about their customers.
Animated videos are a fantastic way to get your message across in a fun and engaging way, and there are so many different ways that businesses can use them to their advantage. From marketing and advertising to training and eLearning, animated videos are a versatile and engaging tool that can help businesses communicate effectively with their audience.
In this article, we’ll explore some of the top ways that businesses are using animated videos to connect with their audience and drive success. So if you’re ready to learn more about the power of animated videos, keep reading!
Animated explainer videos are a popular and effective way to promote your brand and its products to potential customers. These short videos (usually 30-90 seconds in length) provide an overview of a company, its offerings, and how it can help customers solve their problems.
In a matter of minutes, these videos can make a strong impact on the product by using emotional and humorous elements to engage the viewer and leave a lasting impression. By providing clear and concise information about a product or service, animated explainer videos can improve customer satisfaction and build trust with the audience.
Best of all, you can use these videos almost anywhere on the web and mobile, including social media, email marketing, online advertising, event promotion, your website, product demonstration, and even in mobile app onboarding.
People are always curious to know what goes on behind the scene and who the people involved in it are. There is a reason why Behind The Scene videos of movies, series and TV shows garnered millions of views.
With animated brand storytelling videos, you can build awareness of your business and its product or service by showcasing to your audience the company’s value, mission, and personality. You can use these videos to connect with your audience on a deeper level by sharing your company’s story and the people who contribute to its success on a daily basis.
Many businesses use storytelling videos on social media to increase engagement and reach, helping them connect with a wider audience. Besides when you share authentic and genuine stories, establishing trust with your audience and building long-lasting relationships becomes easier.
Here are some key factors you need to consider to ensure your storytelling video yields the results you desire.
Whenever someone purchases a product, they want to try it out immediately. But being unfamiliar with the interface can make things difficult for them. That’s where tutorial videos come to their rescue. You can use animated tutorial videos to help your customers understand how to use your products or services, which can lead to increased satisfaction and loyalty.
You can use visual aids such as screen captures, diagrams, and images to illustrate and explain concepts in a more engaging way. Avoid using technical jargon or complex language, and aim to explain concepts in a simple and easy-to-understand manner.
In addition to customers, you can use tutorial videos to train employees and provide them with the information and skills they need to do their jobs effectively.
Using animated videos for new product announcements or updates can be a good way to grab the attention of your audience and convey information in a visually appealing and engaging way. Your customers would love this new way of getting updates about their favorite brand.
To reach a wider audience, you can promote the video through your marketing channels, such as email newsletters, social media, or your website. Another reason why animated videos are an ideal option for product announcements is that they will generate buzz or create a memorable impression.
Though there are certain factors you need to consider when making such a video.
Decide on the tone and style of the video. Will the video be serious or lighthearted? Will it be informative or more promotional in nature? Develop a script or outline for the video. This should include the key points you want to cover, as well as any specific features or benefits of the product you want to highlight. Consider the demographics and preferences of your target audience. If they tend to be younger or are more likely to engage with visual content, an animated video might be a good choice. Lastly, choose the style and tone that complements your brand.
You can use animated videos to answer frequently asked questions and provide useful information to customers about your business. To begin with, identify the most common questions that customers ask about your business, products, or services. To avoid clutter, you can use a script or outline to organize the information in a clear and logical manner. Always use a friendly and approachable tone that your customers would love and you can also use a spokesperson or narrator to help convey the information. Most importantly, don’t forget to add captions or subtitles to make the video accessible to a wider audience. Lastly, make sure to include a call to action at the end of the video, such as encouraging viewers to visit your website or contact you for more information.
The key takeaway from the above tips is that whether you want to convey a message, add life to your brand or make memorable campaigns, animated videos are a perfect tool. These videos tend to attract more audience engagement because customers are more likely to watch than read text on a screen.
If you are looking for a high-quality and professional studio to bring your animation projects to life, look no further than Animated Hut Studio. Our team of experienced animators and designers can help bring your ideas to life and create engaging and impactful animated videos for your business.
Don’t hesitate, contact us today to get started on your next animation project.